E-Retailing is booming in India. and
booming at what speed and volume?!
I am surprised to note that
no major FMCG or for that matter any other major consumer goods product company
has not yet thought of joining the bandwagon!
We have Snapdeal, Flipkart, Amazon, eBay, Jabong, Myntra, Yebhi, Pepperfry etc making hay while the sun shines; not to mention sundries like OLX and Quikr.
Companies, apart from spending huge
budget on massive dealer network on ground, should offer their products ONLINE
thru their home page - portal. How come nobody has thought of taking this
simple, effective but futuristic marketing initiative? OK, we do have insurance
companies and certain others offering their 'services' ONLINE, majority of
consumer giants have been tardy in taking this step.
Establish ONLINE business
sale yourself, no need to cry loud about dealer business getting affected by
e-Retailers! Huge potential.....
---मिलिंद काळे, 8th September 2015
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